At Women in Tech & Entrepreneurship (WTE), we know that selling isn’t just a skill—it’s a mindset, a strategy, and a discipline. Whether you’re pitching investors, converting leads, or landing your first big client, knowing how to sell effectively is mission-critical.
That’s why we’re bringing in Katie Hasson, Elite Sales and Leadership Coach with Southwestern Consulting, for a tactical, energizing workshop on what it really takes to improve your close rate, your confidence, and your sales outcomes.
In “Work Smarter, Sell Better,” Katie shares field-tested strategies and mindset shifts that help founders, leaders, and sales professionals close more deals without burning out. Drawing from her experience knocking on over 20,000 doors and coaching top producers nationwide, Katie’s session will give you the tools to approach every sales conversation with clarity and conviction.
What You’ll Learn
- The #1 mindset shift top sales performers make—and how you can too
- How to stay consistent in your outreach, even when motivation dips
- Simple but powerful frameworks to overcome objections with confidence
- Why most people don’t follow up—and how that’s costing you revenue
- How to refocus your sales process to align with your mission and your clients
Meet Our Speaker: Katie Hasson, Elite Level Sales & Leadership Coach
Katie Hasson is an Elite Level Sales & Leadership Coach, Certified Trainer, and Team Leader with Southwestern Consulting. She began her career selling door-to-door on straight commission, relocating to four states and knocking on over 20,000 doors. As a consistent top producer and team builder, Katie now coaches professionals across industries to increase their sales by working smarter, not harder.
Her approach is rooted in discipline, mindset, and heart—and she’s helped hundreds of individuals rediscover what they love about selling while delivering real results.
About Women in Tech & Entrepreneurship (WTE)
Women in Tech & Entrepreneurship is a dues-free, member-led organization helping women across all industries start, scale, and lead in today’s economy. We provide educational programming, near-peer mentorship, and a thriving community of support for women building bold careers and businesses — on their own terms.


