At Women in Tech & Entrepreneurship (WTE), we believe you don’t wait for luck—you make your own. If your revenue feels like a rollercoaster, if every quarter is a scramble, or if you’re tired of chasing leads that go nowhere, this workshop is your reset.
Join Gretchen Mall, founder of The Lucky Agency, for a tactical, no-fluff session on how to build a Revenue Engine that puts you in control of your pipeline—and your future. This workshop is built for B2B founders, leaders, and growth teams ready to trade short-term lead gen hacks for long-term, scalable systems.
What You’ll Learn
- Why chasing the 5% ready to buy now is killing your growth
- How to systematically nurture the 95% who aren’t ready—yet
- The core components of a real Revenue Engine (not just a funnel)
- What predictable pipeline actually looks like—and how to get there
- How to break free from founder-led sales and grow with confidence
Meet Our Speaker: Gretchen Mall, Founder at The Lucky Agency
Gretchen Mall is a revenue strategist and the founder of The Lucky Agency, where she helps complex B2B companies turn unpredictable lead gen into repeatable growth. Her clients have generated $100M+ in pipeline and over 7,000 qualified meetings through strategic, system-first approaches.
With experience across global financial institutions and high-growth startups, Gretchen specializes in helping companies with $2–100M in revenue, long sales cycles, and high-ticket offerings scale beyond hustle and hope. She equips founders with the tools to make their own luck—by building the kind of systems that drive demand, trust, and results.
About Women in Tech & Entrepreneurship (WTE)
Women in Tech & Entrepreneurship is a dues-free, member-led organization helping women across all industries start, scale, and lead in today’s economy. We provide educational programming, near-peer mentorship, and a thriving community of support for women building bold careers and businesses — on their own terms.