Synapse Libate & Learn #29: A Toast to Women Leaders

January 21, 2021

It is Women’s History Month. The Synapse team is proud to partner with InVista, a division of PAR, Inc. — a woman-led company, and LaKendria Robinson, the recent Director, Business Connect & Community Outreach for the Tampa Bay Super Bowl LV Super Bowl Host Committee — to toast to women leaders. Our journeys are as unique as each of us, with triumphs and challenges, that we should each share and celebrate.
We want to hear from you about your experiences and will share some of our own experiences and lessons learned as women in the innovation community.

Meet our guests:
Kristin Greco, CEO, PAR Inc. Kristin Greco is the chief executive officer of PAR, a company dedicated to improving the lives of others via scientifically-based insights. As a global publisher of psychological assessment resources, PAR serves licensed psychologists and other mental health professionals. InVista, a division of PAR, offers solutions that measure employee wellbeing and provide talent insights for hiring and development. Kristin is a champion of the foundational underpinnings of PAR: create quality instruments that allow people to make better decisions, provide unparalleled Customer Support, select top talent and take great care of them, and give back to the community.
Basha Ferdinand, Director of Partner Success, Synapse
Basha is the current Director of Partner Success at Synapse – Florida’s innovation hub for entrepreneurs and ecosystem builders. She is a proud Tampa native and found her passion in organizing meetings and events that brings people together for learning and making meaningful connections. For the past several years, Basha has worked in the tech and innovation space bridging the gap between community leaders and startups. She has curated events, programming, and various resources that has resulted in big wins for founders and the community at large.
LaKendria Robinson, Director, Business Connect & Community Outreach – Tampa Bay Super Bowl LV Super Bowl Host
For more than a decade, Ms. Robinson has worked and volunteered for non-profit organizations that support underserved communities who help its residents build sustainable lives. Prior to joining the Tampa Bay Super Bowl LV Host Committee, Ms. Robinson served as the first Director of Minority Business Accelerator & Economic Inclusion for the Greater Tampa Chamber of Commerce, where she spearheaded the Minority Business Accelerator to help minority-owned businesses grow and thrive in Tampa Bay. She was recently named a 2020 Forty under Forty recipient for the Business Observer, as well as the Association of Chamber of Commerce Executives 2019 Forty Under 40 recipient for her meaningful involvement in the advancement of the Tampa Bay community.

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