Rowdies
Synapse Challenge

Challenge Brief:

Al Lang Field is the home of the Tampa Bay Rowdies soccer franchise, and other events including concerts and the “Saturday Morning Market”. What other uses, events, and/or activities should be considered to utilize this beautiful waterfront facility and activate St. Petersburg’s downtown on non-game days and throughout the rest of the year?

Opportunity:

Al Lang Field is a 7,500-seat stadium located on approximately 15 acres of land on the waterfront of St. Petersburg’s vibrant downtown. A ballpark was first built on the site in 1923, and over the years has hosted Major League Baseball spring training for teams including the Braves, Yankees, Cardinals, Giants, Mets, Orioles, and most recently the Rays. The current stadium was built in 1947, and was reconstructed in 1976 and renovated in advance of the arrival of the expansion Devil Rays in 1998. 

The Tampa Bay Rowdies of the United Soccer League began play at Al Lang Field in 2011, and the stadium has undergone additional renovations as a soccer facility. The Rowdies marked the revival of a historic Tampa Bay sports franchise and have developed a strong following in the Tampa Bay area. The team plays for “rowdy” crowds at Al Lang Field on 17 Saturday evenings from March through October each season. Al Lang Field has also hosted a concert series, and St. Petersburg’s popular “Saturday Morning Market” in the stadium parking lots each week from October through May. 

These events serve as community entertainment and bring excited crowds to St. Petersburg’s surrounding downtown. The opportunity exists to explore additional events and activities for which Al Lang Field can be utilized on non-game days and other parts of the year. The facility presents a unique setting capable of being utilized for a wide variety of types of events, activities, and other programming from small to large and anywhere in between. 

Challenge:

Provide a pitch that envisions activities, events, and/or other programming that represents the best and maximum use(s) of Al Lang Field.  The pitch should include (but not be limited to) a description of the recommended activities/programming and spaces utilized, frequency and dates/times of events, the target audience(s) and anticipated attendance, marketing and promotional ideas, and a summary level business plan including anticipated revenues and expenses. 

The pitch is encouraged to be innovative and to include outside the box ideas.  Activities do not need to be related to athletics, concerts, and existing activities. Amongst other things, participants may want to consider events and activities hosted within similar facilities in other cities.   

Those providing the pitch can assume access to the full stadium facilities for potential events/activities including (but not limited to) the playing field, grandstands, concessions facilities, restrooms, and shops around the stadium. Proposed uses may range from larger events utilizing the full stadium to smaller events utilizing only one or more spaces within. 

Pitches will be judged on criteria including (but not limited to) fit for the facility and Tampa Bay Area events marketplace, community benefit, potential for positive impact in downtown St. Petersburg and surrounding communities, and profit generation and maximization. 

Prize Money

$3,500

Sponsored by
Tampa Bay Rays & Tampa Bay Rowdies

Info Session:
Feb. 27th, 2019
@ Al Lang Stadium

Registration Deadline:
March 6th, 2019

Submissions Due:
April 12th, 2019

Pitch Party:
TBD

Questions:
info@synapsefl.com

Problems:

Al Lang Field is a 7,500-seat stadium located on approximately 15 acres of land on the waterfront of St. Petersburg’s vibrant downtown. A ballpark was first built on the site in 1923, and over the years has hosted Major League Baseball spring training for teams including the Braves, Yankees, Cardinals, Giants, Mets, Orioles, and most recently the Rays. The current stadium was built in 1947, and was reconstructed in 1976 and renovated in advance of the arrival of the expansion Devil Rays in 1998.

The Tampa Bay Rowdies of the United Soccer League began play at Al Lang Field in 2011, and the stadium has undergone additional renovations as a soccer facility. The Rowdies marked the revival of a historic Tampa Bay sports franchise and have developed a strong following in the Tampa Bay area. The team plays for “rowdy” crowds at Al Lang Field on 17 Saturday evenings from March through October each season. Al Lang Field has also hosted a concert series, and St. Petersburg’s popular “Saturday Morning Market” in the stadium parking lots each week from October through May.

These events serve as community entertainment and bring excited crowds to St. Petersburg’s surrounding downtown. The opportunity exists to explore additional events and activities for which Al Lang Field can be utilized on non-game days and other parts of the year. The facility presents a unique setting capable of being utilized for a wide variety of types of events, activities, and other programming from small to large and anywhere in between.

Challenge:

Provide a pitch that envisions activities, events, and/or other programming that represents the best and maximum use(s) of Al Lang Field.  The pitch should include (but not be limited to) a description of the recommended activities/programming and spaces utilized, frequency and dates/times of events, the target audience(s) and anticipated attendance, marketing and promotional ideas, and a summary level business plan including anticipated revenues and expenses. 

The pitch is encouraged to be innovative and to include outside the box ideas.  Activities do not need to be related to athletics, concerts, and existing activities. Amongst other things, participants may want to consider events and activities hosted within similar facilities in other cities.   

Those providing the pitch can assume access to the full stadium facilities for potential events/activities including (but not limited to) the playing field, grandstands, concessions facilities, restrooms, and shops around the stadium. Proposed uses may range from larger events utilizing the full stadium to smaller events utilizing only one or more spaces within. 

Pitches will be judged on criteria including (but not limited to) fit for the facility and Tampa Bay Area events marketplace, community benefit, potential for positive impact in downtown St. Petersburg and surrounding communities, and profit generation and maximization. 

Prize Money

$3,500

Sponsored by
Tampa Bay Rays & Tampa Bay Rowdies

Info Session:
Feb 27th, 2019
@ Al Lang Stadium

Registration Deadline:
March 6th, 2019

Submissions Due:
April 12th, 2019

Pitch Party:
TBD

Questions:
info@synapsefl.com

Rules:

 

The challengers will abide by the following rules to ensure success of the challenge:

 

  1. All registrants of the innovation challenge must register through the Synapse online platform
  2. The information session is not mandatory to attend, however it is strongly encouraged and those who attend will have an advantage of a detailed q&a session
  3. The challenge management reserves the right to ask questions to the challenge participants.  It is required that participants answer the questions within 24 hours of the question being asked.  If questions are not answered in a timely manner, participants may be disqualified.
  4. Teams can be up to 3 people.  If teams are more than 1 person, prize money will be shared by the team and breakdown of prize money is on the responsibility of the team lead.  There must be one designated team lead.
  5. Teams may only enter one submission.
  6. Teams of all skills are encouraged to submit projects.
  7. Participating teams may ask for outside help and advice, but are required to complete all of the work on their own.
  8. Work may be completed from the initial challenge registration until submission due date
  9. Work that was previously completed may be submitted but it must be called out and thus team will not be judged on that work.  Only work completed during challenge timeframe will be eligible for judgement and prize money.
  10. Teams can use ideas that had previously been worked on but it must be called out and thus team will not be judged on that work.  Only work completed during challenge timeframe will be eligible for judgement and prize money.
  11. Teams are encouraged to utilize existing ideas.  Teams will be judged on the implementation of ideas and innovation that stems during the time of the challenge, rather than existing implementations.
  12. Challenge management team reserves the right to disqualify any participating team.

 

Registration Deadline is March 6th, 2019!