Empowerment, Innovation, and the Unyielding Spirit of Women: A Chronicle of the Female Founders Forum

March 20, 2024


The largest celebration of International Women’s Day in Florida, the PS27 Female Founders Forum 2024 brought together entrepreneurs, business leaders, and students to be inspired by remarkable women on stage who have achieved their dreams. Basha Ferdinand, VP of Programming and Community Engagement at Synapse, proudly represented the Synapse Team at the event in support of visionary women who are shaping industries, driving innovation, and redefining success. Wisdom from the Female Founder’s Forum hit new heights.

Top 10 favorite quotes of the day:

    1. “Every glass ceiling has a crack in it. Some already have been shattered and they’re just waiting for us to get in there. Together we are so much stronger!” – Melanie Lawson , Anchor and Reporter, News4Jax
    2. “The game [of founding a company] is complicated because everyone including those in this room are humans.” – Melanie Lawson
    3. “Be intense with outcomes, but be chill with people” – Melanie Lawson
    4. “I realized that I needed to stop being the ‘manly boss’ — I needed to stop playing the game and start changing the game. I wanted to create an open environment, focusing on families and caregivers.“ – Sheila Lirio Marcelo , Founder of Care
    5. “Women take on the role of Chief Household Officer. We play 2 jobs. Care is the work that makes all work possible.” – Sheila Lirio Marcelo
    6. “Always assume that everyone you are talking to is smart and they know your agenda” – Sheila Lirio Marcelo
    7. “Don’t measure yourself with someone else’s ruler” – Sheila Lirio Marcelo
    8. “When you start a business, it’s an incredibly emotional journal. It’s not business-y. At first you have all these fears- you are an insecure entrepreneur. And then you become a more mature entrepreneur and realize that you can do anything if you believe in yourself. It’s because I know I’m capable of doing hard things that I’m no longer scared.” – Rebecca Smith, PMP, CMAP , Founder, Thrifty
    9. “When you start a company and you have a failure, it’s not a reflection of you. It may be that you’re too early. You may have the wrong target market. Remember that your ‘failures’ are not who you are. I know that I don’t need to be 5 steps ahead, I just need to take one step and focus on where I’m at now.” – Megan Hayward , Founder, Temporary Assistance Guru
    10. “Follow your intuition.” – Female Founders Forum Shark Tank Winner, Mayssa Chehata – Founder, BEHAVE



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