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What the Hell is Hybrid? Let’s Navigate Agile Marketing!
August 3 @ 6:00 pm - 7:30 pm
Scrum has been the gold standard in agile transformations in software development and it has served them well for 20 years.
As we’ve evolved beyond software to a business agility world, adoption has been slow and painful outside of IT and most departments are decades behind their software counterparts.
In Marketing, we’ve been trying to implement agile with a “hybrid framework”, but what the hell is hybrid? Nobody knows… As a marketing community, we knew there had to be a better way to implement agile. That’s why a group of agile and marketing leaders iterated for months over the best ways to get agile to really resonate with marketers.
We knew we wanted a framework that was directly tied to the Agile Marketing Manifesto Values & Principles. Rather than being dogmatic, we wanted something simple, customizable and easy
We’ll share with you the new Agile Marketing Navigator framework and why it’s becoming the
gold standard for agile marketing transformation.
Stacey Ackerman is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns without burnout syndrome. Here’s her background:
-15 years in marketing roles, from content writer to director.
-4 years as a college adjunct marketing professor.
-6 years “boots on the ground” as a Scrum Master and agile coach.
-Transitioned ‘more than I can count’ companies to agile.
-Speaker at several world-wide agile and marketing conferences.
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Rick Regueira, PMP, CEC, (305) 785-1189
Chief Executive Coach