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EP7: Planet Centric Design| I’MPULSE Sessions: Design By Nature

August 31, 2022 @ 12:00 pm - 1:00 pm

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EP7: Planet Centric Design

Nature at the center of product design practice is being the main guideline for our next session. This session will be focusing on planet centric design models being used within Impossible company. We will be discussing the importance of nature as a stakeholder within the whole creative process and overall innovative business models now leaning onto planet-centric design approaches.

At this session, Laura will be talking to Kwame Ferreira, CEO at Impossible, a worldwide impact driven business, innovation group and design agency fully focused on a thriving planet. We will be discussing different sets of frameworks, toolkits and the importance of AI tools to approach wicked problems and create long-term solutions within innovative purpose driven business models.

Impossible have mastered their planet centric design approach within a wide range of successful business models and clients (Google, Intel, Adidas, Lonely Planet, FairPhone, Red Bull, BMW among others) and partners (Roche, Samsung, Banco Atlantico)

Structure of the session:

✅ Introducing Design by nature and life-centered principles
✅ Getting to know the speaker and company focusing on sustainable UX/UI business
✅ Conversation around UX & Sustainable Web between curator Laura Korčulanin and invited speaker
✅ Dos and don’ts in the UX research practice, with concrete business examples
✅ Q&A from audience to the speakers


August 31, 2022
12:00 pm - 1:00 pm


Online event
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